OVERVIEW
Whether designing for a corporate service provider, a tourism business, or a creative professional, my approach to web design begins with understanding the client's goals, audience, and brand. From information architecture and copywriting to SEO, booking integrations, and visual design, I create websites that do more than look polished; they communicate clearly, guide users toward meaningful actions, and support measurable business objectives.
The following projects demonstrate my ability to adapt my design approach across different industries while maintaining a strong focus on usability, brand consistency, and conversion.
Island Fire Supplies, Ltd.
Highlights
Website strategy & information architecture
UX-focused page planning
Copywriting
SEO optimization
Squarespace development
Island Fire Supplies Ltd., the longest-serving fire protection company in the Turks and Caicos Islands, needed to replace an outdated website that no longer reflected the company's professionalism or market position. The client wanted a modern website that could compete with leading industry providers while clearly communicating the breadth of its services and established reputation.
Because the client had little experience planning a website, I led the project from discovery through launch. I developed the site's structure, determined the most effective page hierarchy, wrote all website copy, sourced imagery, and designed a clean, professional user experience that reinforced credibility and trust. SEO best practices were incorporated throughout to improve visibility for fire protection services in the Turks and Caicos Islands.
Sea Dreams Charters
Highlights
Website migration (Wix → Squarespace)
Booking system integration
SEO copywriting
Conversion-focused UX
Brand-aligned website design
Sea Dreams Charters required a complete website rebuild after migrating from Wix to Squarespace. The new site needed to showcase multiple excursions, simplify the booking experience, and encourage more visitors to convert into paying customers.
I managed the domain migration and redesigned the website around the customer journey, making it easier for visitors to explore excursions, find answers to common questions, and book online with confidence. I also integrated Acuity Scheduling, developed SEO-focused website copy, and ensured the new site reflected the company's relaxed, premium island brand while maintaining clear calls to action throughout.
Richard mcghee Art
Highlights
Website strategy & information architecture
UX-focused page planning
Copywriting
SEO optimization
Squarespace development
As a growing artist on island, Richard needed a portfolio website that showcased his evolving body of work while capturing the creativity and personality that define his artistic style. The website needed to leave a memorable first impression without competing with the artwork itself.
With significant creative freedom, I designed a visually expressive portfolio that balanced bold aesthetics with intuitive navigation. Every design decision was made to support the artwork, strengthen Richard's personal brand, and create an immersive browsing experience that encouraged visitors to explore his work.