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Renise Olisa

Renise Olisa

Travel

woman smoking cuban cigar - visiting Cuba from USA

horse in the snowy Peruvian mountains - visiting Peru in October

Cusco city at night - safety in Cusco, Peru

Sun rising over the city view of Havana visiting Cuba from USA

snow capped Mount Ausangate mountain - Andes mountain range, Peru

Self portrait - Full moon on Grace Bay Beach, Turks and Caicos

Aerial view of Mountains in Peru surrounded by clouds

A quiet day at empty Laguna Humantay, Peru

Stargazing on the Caribbean beach at night

colourful early sunrise on the beach with stars still visible

closeup portrait of a black man I

Cuban man selling hats in his home - visiting Cuba from USA

Lookout view of Cusco City, Peru in October

Colourful sunrise over the city in Havana, Cuba

Long exposure of Columbus house in Dominican Republic at night

Dewy mountains in Cusco, Peru

Beautiful mountains near Machu Picchu

Female dancer performing - cabaret tropicana Havana, Cuba

Old woman walking on street in Trinidad - visiting Cuba from USA

palccoyo rainbow mountain on a sunny day with no people

Sunrise rays of light in the mountains - Cusco, Peru

Woman sewing at cuban craft market - visiting Cuba from USA

Afro-Cuban man on street - Trinidad, Cuba

Llamas grazing free on mountain side in Peru

Man selling plantains in Cuba

Black woman leaving home in colorful dress - visiting Cuba from USA

Woman smiling for the camera - visiting Cuba from USA

Dalmatian dog on street sidewalk in Havana - visiting Cuba from USA

Llamas roaming free on mountains in Peru

man selling newspapers on sidewalk - visiting Cuba from USA

silhouette of little boy playing around campfire at night

woman smoking cuban cigar - visiting Cuba from USA

horse in the snowy Peruvian mountains - visiting Peru in October

Cusco city at night - safety in Cusco, Peru

Sun rising over the city view of Havana visiting Cuba from USA

snow capped Mount Ausangate mountain - Andes mountain range, Peru

Self portrait - Full moon on Grace Bay Beach, Turks and Caicos

Aerial view of Mountains in Peru surrounded by clouds

A quiet day at empty Laguna Humantay, Peru

Stargazing on the Caribbean beach at night

colourful early sunrise on the beach with stars still visible

closeup portrait of a black man I

Cuban man selling hats in his home - visiting Cuba from USA

Lookout view of Cusco City, Peru in October

Colourful sunrise over the city in Havana, Cuba

Long exposure of Columbus house in Dominican Republic at night

Dewy mountains in Cusco, Peru

Beautiful mountains near Machu Picchu

Female dancer performing - cabaret tropicana Havana, Cuba

Old woman walking on street in Trinidad - visiting Cuba from USA

palccoyo rainbow mountain on a sunny day with no people

Sunrise rays of light in the mountains - Cusco, Peru

Woman sewing at cuban craft market - visiting Cuba from USA

Afro-Cuban man on street - Trinidad, Cuba

Llamas grazing free on mountain side in Peru

Man selling plantains in Cuba

Black woman leaving home in colorful dress - visiting Cuba from USA

Woman smiling for the camera - visiting Cuba from USA

Dalmatian dog on street sidewalk in Havana - visiting Cuba from USA

Llamas roaming free on mountains in Peru

man selling newspapers on sidewalk - visiting Cuba from USA

silhouette of little boy playing around campfire at night

Drone Portraits

Drone Landscapes

strategy

CONTENT STRATEGY

Before developing any creative concepts, I delved deeply into the subject matter to gain a comprehensive understanding of the proposed cruise berthing project, the environmental concerns surrounding it, and the perspectives of the organizations involved. This research allowed me to identify the audience's knowledge gaps and prioritize the messages that would have the greatest impact.

Rather than presenting all of the information at once, I structured the campaign as a progressive journey. Early content focused on building awareness and explaining the referendum in simple, accessible language. As the campaign progressed, messaging shifted toward illustrating the potential environmental, economic, and community impacts before culminating in clear calls to action that encouraged citizens to go out and vote.
To maintain interest over an entire month, I intentionally alternated between educational graphics, emotionally driven photography, reels, and infographic-style content. This variety created natural pattern interruptions within users' feeds while ensuring different learning styles and audience preferences remained engaged.

CREATIVE DIRECTION

The client provided an existing campaign identity, including the logo, colour palette, and core brand assets, which served as the foundation for the campaign. My role was to extend that identity into a cohesive visual system across digital, print, and outdoor touchpoints while ensuring complex information remained clear, engaging, and easy to navigate.

Because the campaign involved a significant amount of factual information, clarity became the guiding principle behind every design decision. I used generous white space, strong visual hierarchy, and concise messaging to make complex topics easier to understand. Once the rack card was approved as the campaign's primary educational resource, it became the visual foundation for all subsequent assets, ensuring consistency across print, digital, and outdoor advertising.